Hindi News Friday, September 04, 2015

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Amar Ujala India's fourth largest Hindi daily with 19 editions in 6 states and 2 union territorieshas a readership of approximately 30.13 million per day (as per IRS 2014 Q4) and average circulation of approx 1.95 million copies per day as per ABC jan-June 2014 making it No.1 in Uttarakhand, Himachal Pradesh, Jammu & Kashmir and No.2 in Uttar Pradesh.

Amar Ujala started its journey from Agra.Today Amar Ujala is the fourth largest read Hindi daily as per IRS 2014 Q4. Growing slowly, but steadily, ot only has the newspaper shed the barriers of Western Uttar Pradesh and spread itself across the entire state, but has also ventured into other neighboring states and emerged as one of the top 10 dailies in India.

Currently, Amar Ujala publishes daily issues with colorful, vibrant pages in every edition. In addition to the main issue Amar Ujala also offers special supplements focusing on Career, Entertainment, Women and many more.

Amarujala.com Amarujala.com is one of the fastest growing Hindi news portals of the country. Amarujala.com has offered rich and informative content that provides its readers in-depth compelling local, national and international news. It abides by the motto “Saar se vistaar tak”, a philosophy that focuses on both comprehensiveness and expansive content, be it in terms of news, information or entertainment.

The content on our portal is mainly in Hindi. Our portal is updated round the clock by the editorial staff with breaking news and coverage. The site primarily focuses on delivering national and international news and analysis, business, sports, technology entertainment, lifestyle and astrology. Since August 2013, we have been focussing on increase in local coverage in our target area and have launched six ‘hyper local’ websites for the city of Lucknow (www.lucknow.amarujala.com) , Dehradun (www.dehradun.amarujala.com), chandigarh (www.chandigarh.amarujala.com) , Delhi-NCR (www.delhincr.amarujala.com), Jammu (www.jammu.amarujala.com) and Shimla (www.shimla.amarujala.com). We also host the daily edition of our newspapers in form of e-paper on our website epaper.amarujala.com. The e-papers of all editions are available on this site.

My Result Plus

We also host results of examination of various education boards and universities on our internet portal at www.results.amarujala.com. These include results of state universities and results of all India as well as state education boards and also provides information about admission process and status at various universities across India. We also publish results of various competitive examinations like UPSC, Rajasthan Public Service Commission (RPSC) and Staff Selection Commission (SSC).

Amar Ujala Apps

We also have launched android and windows operating software based applications, for users to access our content on mobile devices. Our application titled ‘Amar Ujala News’ provides our news content in crisp, mobile device friendly format.

Other Publications Amar Ujala Compact

Amar Ujala Compact is a Hindi daily tabloid newspaper with mix of content from news (national and international), sports and technology to entertainment etc. Compact, now is the largest read tabloid newspaper published from Uttar Pradesh with the total readership of 25, 90,000 (source: IRS 12 Q4 TR). Compact started its journey from Kanpur on 20th Oct 2007.Since the launch of Kanpur edition, Amar Ujala Compact has successfully launched editions in cities of Agra, Allahabad, Bareilly, Gorakhpur and Varanasi. The Kanpur edition has four sub-editions, while Varanasi and Allahabad editions have three sub-editions each. Through effective strategic planning by our management team and the employment of our robust marketing strategy, coupled with vibrant style and lower price point has made Amar Ujala Compact a successful brand within a short span on time.

Divisions Commercial Printing

Amar Ujala has its printing units across 18 cities namely in Jhansi, Agra, Meerut, Noida, Punchkula, Lucknow, Bareilly, Dehradun, Kanpur, Gorakhpur, Varanasi, Jammu, Aligarh, Allahabad, Moradabad, Dharamsala, Rohtak&Haldwani. The robust machinery setup includes Sheet fed and binding machines, cutting, folding, lamination, packing, gathering and UV printing machineries. Amar Ujala encompasses a huge division for newspaper and commercial printing. This division involves printing of various products including magazines and books.This division also executes printing for tabloids, books, newspaper etc. for major organisations and govt. bodies.

Touch Point

Touch Point, a division of our Company, is engaged in brand activation and specializes in conceiving all-round and intelligent brand solutions for our advertisers in ways which enable them to derive maximum benefit from advertising with us. The established media network of Amar Ujala provides Touch Point with an opportunity to provide its clients with below the line marketing solutions. Our innovative solutions to our clients factor in infrastructure, population demographics of the area as well as product being advertised. Depending on requirements of our client and the target audience, we provide both fixed and mobile advertising solutions, including through liveries on van and trucks or organizing road-shows. We believe our newspaper distribution infrastructure allows Touch Point to target a much larger market share of the below the line marketing industry than its competitors.

Amar Ujala Education Books & Magazine Division

We also publish various magazines which cater to different sections of society. Our key magazines are: • Safalta, a niche monthly magazine in the Hindi language. The magazine was launched in August 2011. The magazine provides study material for civil services and other examinations. Safalta is currently sold at cover price of Rs. 60. • Safalta Samyiki, a Hindi monthly magazine launched in 2013, with a focus on students aspiring for examinations conducted by Institute of Banking Personnel Selection (IBPS), senior secondary, railways and other competitive examinations. Safalta Samyiki is currently sold at cover price of Rs. 20.

Additionally, we also publish Chaupal, a Hindi language magazine focused on agriculture and provides information on latest industry practices and information on relevant agricultural issues. We also publish educational books for the preparation of various entrance examinations. We currently hold rights of over 100 titles, some of which have been printed in more than one edition, which are part of the series ‘Amar Ujala Education Books’. These titles include solved papers for examination conducted by University Grants Commission (UGC), general knowledge manuals, books based on curriculum of NCERT on different subject, study kits for examinations conducted by Union Public Service Commission (UPSC) and IBPS.