Amar
Ujala was launched on the 18th of April 1948 from
Agra, as a 4 page newspaper with a circulation of
2576 copies with an objective of promoting social
awakening and introducing a feeling of responsibility
among the citizens of a recently independent India.
In keeping with these objectives that the publishers
had set for themselves, the kind of news published
was basically revolving around political and social
issues and crime.
Starting from that modest beginning, 20 years later
Amar Ujala achieved a circulation of 20,000 copies
and was servicing over 14 districts in Western Uttar
Pradesh. Growing slowly, but steadily, the turn
of the century saw Amar Ujala as one of the top
10 dailies of India. Not only has the newspaper
shed the barriers of Western Uttar Pradesh and spread
itself across the entire state, but has also ventured
into other neighbouring states as well.
Today, Amar Ujala has a staggering circulation of
over 1,400,000 copies and a readership of over 7.3
million in Uttar Pradesh and Uttaranchal alone.
Additionally Amar Ujala is now also a leading newspaper
in Chandigarh, Punjab, Haryana, Himachal Pradesh
and Jammu & Kashmir. Currently, Amar Ujala publishes
a 16 page daily issue with more colour pages in
every edition. In addition to this, Amar Ujala also
has in offering for readers four colour magazines,
namely
a) Career Plus - Turning Point: A weekly
career magazine for youth every Wednesday.
b) Teen World - Total Masti: Fortnightly
lifestyle magazine for youth on Saturday.
c) Rupayan - Aapki Personal Friend: An all
new weekly magazine for women every Friday.
d) Rangayan - Bole to DIRECT Bollywood se:
A completely new look film magazine every Sunday.
Not ever deviating from the objectives with which
the newspaper was originally started, even today
Amar Ujala continues to be a completely unbiased
newspaper with a thrust on political and current
events and developments in all fields across the
nation and beyond.
Over the years, a lot has changed in Amar Ujala.
Using the latest state of the art technology and
equipment, Amar Ujala is now being printed from
13 editions. Also in keeping with today's fast paced
life, all printing centres are connected by V-sat
technology to enhance speed of news dissemination.
To ensure quality of material and content, Amar
Ujala has a regular membership with AFP and AP.
The latest photographs are therefore part of every
edition.
Amar Ujala has grown dramatically and has evolved
with the changing times. The newspaper is known
for some ground breaking journalism and even in
today's cut throat competition, Amar Ujala is still
selling Authenticity, Honesty and Trust.